A workplace is a physical location where an employed person goes to work everyday. A great workplace builds a strong sense of trustworthiness between employees, it builds pride and it makes working enjoyable. At my workplace, there are a total of 30 employees in the marketing department. Being part of the marketing team in a business oriented company has been an awesome experience. The marketing department is involved in the establishment of a relationship between the company and the stakeholders, who are mainly the customers. The main core task of a marketing manager is the establishment of realistic,specific and attainable, long term and short term strategies. Being a marketing manager, more interaction and socialization with both the employees and the customers is the most essential scope of the task.
Tasks to be performed at the workplace
The tasks i perform in the marketing department encompasses around, development of a product brand for the company, competitive intelligence and building of a very good relation with the customers. The duties i perform involves identification and analysis of the company strengths and weaknesses and deduce ways to respond to any threats that may be encountered in marketing of the products. Setting of goals for the marketing department to achieve and establish a competitive nature between the company’s marketing department and other competitive companies. Choosing of labels and mode of packaging to lure more customers into purchasing the company brand is also another core task of the marketing manager.
Advertising of the company products and sales promotion as a way of rewarding customers and other stakeholders of the company is also one of the tasks performed by a marketing manager. A marketing manager within Magnificence Company is also expected to conduct auditing on quarterly basis to determine the performance of the company and the marketing department as a whole.
Sorts of Learning required to perform various tasks.
Propositional learning is an attentional demanding and effortful reasoning process that involves establishing relationship between events and develop propositional knowledge on those events. Propositional learning occurs given a number of assumptions, for example, when a bell rings overtime is a potential signal of being served food. The bell ringing and receiving of food is hypothesized and is a confirmation of the test of the laid hypothesis. Hence, encoding the existing relationship between the bell and receiving food constitutes propositional learning. Propositional learning involves organizing of fundamental knowledge in a learner oriented perspective in order to enhance the interconnectedness between concepts and make it simpler to understand.
The main task involved in the marketing department is the establishment of great relationship between the company products and the stakeholders mainly the customers (Argyris,1996). Propositional learning is the type of learning included in the simplification of ideas regarding the benefits and usefulness of the company products and deduce better ways to enhance the customers purchase of the company brands. The formation of better company brands and models to attract more customers, is part of propositional learning. Apart from simplifying the products ideas to the customers, propositional learning minimizes the complexity of concepts and makes the concepts easy to understand.
This enables the manager to explain conceptual ideas to the fellow employees in a simpler way hence better understanding,and this motivates fellow employees to achieve the purposed goals.
Procedural learning, refers to the type of learning that involves the acquisition of new skills through repetitive performance and practice. It also involves storage and retrieval of information that underlie the motor, verbal and cognitive procedures. The main aim of procedural learning is to evaluate the ability of the employees or learners to incorporate new procedures, and this is assessed through the ability to perform new complex procedures. In the marketing department, to measure the performance of the employees and their ability to develop new skills is through the use of procedural learning. In marketing in order to develop competitiveness within the company and with other rival companies, new and sophisticated procedures need to be developed. Procedural learning enhances the degree of performance of tasks through the involvement of associative, cognitive and autonomous adaptive methods (Billet,1996). Procedural learning within an organization should be properly controlled since it is a very delicate learning process and failure to grasp a step through the transition leads to the failure of the whole learning process. This may put the company at risk of losing its divine resources hence losses incurred.
Dispositional learning is the type of learning that involves the combination of various learning inclinations, skills, interaction and assessment and behavioral patterns. Dispositional learning encompasses around persisting, collaboration, interactions and taking responsibility. Dispositional learning engages the interests and challenges experienced in the course of pursuit of various tasks. Disposition learning equips learners with the necessary skills required to cope with the complexity and ambiguity pertaining the tasks to be done (Billet,2002).
All the learning techniques thoroughly discussed and evaluated, enlighten the pathway to the achievement of a successful task management and work pursuit in the workplace. In marketing department, employees get to grasp a lot of concepts from the experiences in the field and the interrelationship developed between employees themselves. Propositional learning which involves the establishment interconnectedness between the products and the buyers of the products helps in the provision of necessary skills needed to cope with the marketing challenges. In order to ensure highest customer satisfaction, the products delivered should be in accordance to the required standards. Learning the consumers wants, requires field pursuit of the variation of the market demand and brands popularity within the demand field. Propositional learning also facilitates learning of the competitive company’s products and deduce better ways to maintain the competitive nature in the competitive field.
In the procedural learning, involves the acquisition of the skills through repetitive learning and practice. In the marketing department, repetitiveness of the skills used in the assessment of the company performance depends on the skills possessed by the employees and the capacity to improve these skills. Marketing department is responsible for the development of promotions and various activities that facilitates boosting of the company sales. In order to ensure stiff competition between the company and the rival companies, more complex and unique ideas should be developed to ensure that the company brand maintains a high market demand. Procedural learning is a delicate learning method and involves a series of phases that needs to be undertaken in order to ensure proper performance of the tasks.
Dispositional learning which involves a combination of various learning skills like interactions and assessment of behavioral patterns. Dispositional learning is a very crucial learning technique incorporated in the marketing department. The assessment of the changes that occur in the financial analysis of the demand and supply market. The assessment of the market behavioral patterns helps in the determination of the consumer needs and find ways to ensure the consumer needs are satisfied. Interactiveness achieved through disposition learning, ensures that ideas between employees are shared and new methods to handle challenges are deduced hence minimizing the risk of incurring losses.
The sorts of learning processes discussed are developed in a workplace where the employees can effectively interact and share ideas about ways to enhance product sales. In a workplace, the marketing manager has the mandate to train the employees on ways to enhance and improve the sales of the company. The marketing manager can be able to train the employees through active performance and teaching of the employees on new ways through the meetings held to discuss the challenges facing the marketing department. In the workplace, there is the development of competitiveness in the performance of the employees in order to get a pay raise. The environment created within a company ensures that employees deduce complex and unique ideas to build competitiveness both inter and intra competitiveness hence better performance of the whole department.
How work place contributes to effective learning process
The main goal of incorporation of learning in an organization is to ensure that, employees or the workers are able to carry out their current roles to their full capacity. Many enterprises are interested in knowing how the workforce is able to successfully cope with changing environments in order to provide effective services and goods. Learning within the workplace environment is the key determinant of the growing importance of different kinds of developments.
Learning through the workplace environment has become a necessity for most workers to establish transition through working and occupational boundaries. The main aim of concern in the incorporation of learning in the workplace is to improve the educational setting with the knowledge to a real life experience. Workplaces have been used as a rich basis to develop cognitive and conceptual accounts over what happens in educational institutions. The mediation of the experience learned in the workplace and the immediate experience of engagement of experience through learning shapes a unique combination that shapes personal construals available at the workplace environment.
Workplaces also provide essential affordances conditions and personal orientation towards learning from our mistakes and improving practices form the mistakes made. Workplace provides a platform to develop experience after the learning process and also improves personal and individual perspective through research. Workplace provides an environment to adapt skillful resources that could assist in the the development and improvement of national prosperity and the capacity to deliver better provisions to the consumers. Many concepts learned in an educational institution are practiced and fully experienced in the working environment hence forming the core basis to pursue research.
Pedagogies of learning
Pedagogy mainly refers to the new fangled methods of learning used by practitioners in teaching in various learning environments. The pedagogies used at the workplace maybe different depending on the different kind of learners and the prior experiences learned before the person was incorporated to be part of the company or the organization. The resources available and the lessons learned also contributes to the development of various pedagogies. In a workplace environment, the information received is the first hand directly from the field and involves a collaborative effort of the employees and the managers to ensure the success of the company or organization. In a workplace a person is self assessed in comparison to an educational institution where a person is assessed by other people. The experience gained from the workplace is intrinsically motivated. There are various types of work related pedagogies that are incorporated in an organization to enhance its performance.
Types of pedagogies
Learning by watching forms the key element in learning in a workplace since the human brain is modified and structured to work best through observation. Learning practice in a workplace can also be performed better through imitation of the virtues encountered in a working environment. Observation of performance and emulation of deeds builds a better understanding of a given practice. Emulation also forms a vital social characteristic that holds a group together while learning through feedback forms a very strong disposition to guiding improvement (Dillenbourg,1999). Learning through chatting forms the basis of the pedagogies of the working environment and most of the useful learning occurs through informal conversation between experienced peers and non experienced peers. Chatting between peers facilitates the exchange of ideas that helps in the improvement of performance of the less experienced workers rather than the assessment of the negative evaluation of self worth.
In the workplace, learning through teaching and helping each other, helps in the derivation of satisfaction and self esteem of individual workers. In the world of business, learning by listening and repetition forms of key component in the workplace pedagogy. The method of listening and repetition is mainly used when the workers are to commit the knowledge learned to memory which is necessary in the field application. However, experiential learning could also be applied in the entrepreneurial field and this occurs through the first experience we gain from the application of the knowledge learned. The experience developed from the practices performed helps in the conceptual understanding and empowerment of our learning of various correlated fields.
Limitations experienced in the incorporation of the pedagogies
In the development of the dialogue learning technique, the crucial step encompasses around the communicative process which occurs between individuals who can be treated equally. In an institution with different hierarchies and seniority range positions, it proves to be difficult to incorporate the dialogue technique. As much as dialogue pedagogy seeks knowledge, understanding and agreement of a particular concept, short comings may arise when the two participants fail to reach an understanding.
Some of the learning techniques used in the workplace involves a series of steps to be strictly followed and deviation from these steps may lead to failure of the learning process which possess a greater risk to the organization or the company. In the evaluation and incorporation of learning techniques in the workplace, change is part of the challenges that have to be experienced and new ways have to be deduced to cope with changes that occur as a result of the incorporation of new learning techniques (Collins,1989). The ability to apply the knowledge and expertise learned in the workplace to the real experience may bring a lot of controversial issues if the concept was not well understood. The learning techniques acquired through various experiences may become problematic to apply if the organization lacks proper resources and facilities to carry out various methods.
In the workplace, the development of better skills and new methods to solving arising issues and increase of profits leads to recognition and appraisals by the managers and fellow colleagues. However, the assumption that develops an obvious environment within an organization leads to decreased performance of the workers which leads to losses. The main core virtue of a manager is to identify opportunities and the new skills and knowledge from the employees and encourage constructive input which builds a better performance of the organization. An individual’s self assurance on the use of technologies may hinder the development and use of the acquired skills.
From the concepts learned in this course about the workplace learning, employees are viewed as adult learners and organizational learning forms a theoretical point of view to review empirical studies and develop solutions to pedagogical problems encountered in the working environment. The theoretical basis of learning at the workplace incorporates solutions and researches from different sources. The sociocultural theories learned at the workplace through interaction with people from various walks of life, provides a conceptual tool for understanding the social nature of learning. The cognitive theories of learning helps in expertise development in the workplace level hence increasing the capacity of individual assessment in terms of performance.
Open dialogue and sharing of ideas between colleagues is part of the learning theories incorporated in order to transform individual learning process to organizational learning process.
Learning of various concepts and ideas to be incorporated in a workplace should take place in an environment similar to a real life situation. For example, the type of learning incorporated in the marketing field should incorporated direct conversing with the stakeholders to determine the strengths and the weaknesses of the company. This helps in the formulation of ways to curb the weaknesses and improve on the strengths to ensure competitiveness is maintained.
Conflicts arising from learning are considered to be initiatives of learning and indicates the mean confrontation of employees with the potential problems that are likely to arise. The best way to deal with the arising personal conflict in the working environment is the encouragement of collaborative activities within the workplace . The development of a collaborative working environment requires the intervention of a human resource development personnel. In places where technology has already taken it course, it’s difficult to determine the how the process of learning can take place since technology dictates how learning should take place.
The support of individualistic and collaborative knowledge develops the integration of better relationship between employees that facilitates the conceptualization of ideas into authentic experiences. In the marketing department, the development of team work and collaborative sharing of ideas helps in developing a constructive input that helps in the realization of the best outcome which is reflected on the sales of the company products. Structural support and guidance of the less experienced employees builds up their confidence and their performance through the support of their explication of implicit knowledge.
Real dialogue between peers helps in the confrontation of fears and challenges likely to be encountered in the field operations. For example, in the marketing department of Magnificence Company, the reduction in sales as a result of negative attitude from the consumers can be confronted through the use of promotions. Promotions helps in the awarding of consumers and the same time try to detect the flaws existing in the company products. After the development of collaborative team support and real dialogue, it is of great importance to incorporate a well organized knowledge structures and formalized thinking in the organization of ideas and concepts (Rai zen,1991). The sales people working within the data entry environment should incorporate both the e-learning technological advances with the face to face confrontation which helps in the developing solutions to the arising problems in an orderly manner.
Building of new knowledge and encouragement of the formulation of ideas helps in the development of new and better market brands that could increase sales as a result of consumer satisfaction. In a marketing or business oriented environment learning through peer chatting helps in sharing of ideas which should be highly encouraged. During the assessment of the individual performance and the ability to develop complex and genuine ideas, training and experiential learning is highly encouraged. Learning ideas that are delicate and difficult to incorporate in the learning process should be highly avoided to avoid risks development which may eventually lead to losses.
Being a marketing manager it is of great importance to integrate various learning skills in the organization.
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